We partnered with Kennesaw State University to produce fully custom jerseys designed to outfit incoming freshmen with a lasting expression of school spirit.

The goal was to create something students would continue to wear beyond their first year—each jersey personalized with their graduation year.

The program launched with 10,000+ jerseys in year one, with plans to reorder for each incoming class over a four-year program.

The result was a wearable tradition built to grow with each incoming class.