The Bison was originally introduced as Indiana University’s mascot in the late 1960s before gradually fading from campus identity over the decades. In 2025, the university officially brought the Bison back—marking the return of a nostalgic and recognizable symbol that resonated across generations of students and alumni.

Our team proactively developed several mascot-centered product concepts aimed at creating something memorable to support the return of the Bison.

IU Alumni selected a custom weighted Bison Phone Pal plush designed to hold a mobile phone at a desk or workstation. Combining function with character, the piece transformed the revived mascot into a practical desk accessory and conversation piece that immediately stood out.

The result was a playful, mascot-driven item that celebrated the return of the Bison while reinforcing school spirit in a way students, alumni, and fans could interact with every day.